Client
TikTok
Office
Los Angeles
TikTok: In the Mix
Done+Dusted mixed it up with TikTok this December 10th, joining the media giant to produce its first ever, large-scale, in-person music experience. The show lit up Sloan Park in Mesa, Arizona, where over 18,000 fans attended the event in person, and a record-breaking 35 million people tuned into TikTok's livestream. We worked together to create 6 hours of content, featuring performances from Cardi B, Anitta, Niall Horan, Peso Pluma and Charlie Puth, and additional performances by Sam Barber, Lu Kala, Renee Rapp, and Isabel LaRosa.
TikTok native talent Drew Afualo (@drewafualo) and Eric Sedeño (@ricotaquito) provided hilarious event coverage from their broadcasters' booth, and popular interviewer Bru (@bruontheradio) talked to the stars backstage. IRL attendees also enjoyed activations and photo opportunities from Coke and the upcoming films Bob Marley: One Love and the Mean Girls musical. Check out the highlights in a one-hour special streaming on Disney+ and Hulu now.