Client
TikTok
Office
London
TikTok UEFA Euro 2020 Live with Ed Sheeran
Filmed live and directed by Done+Dusted partner Hamish Hamilton, Ed Sheeran’s performance commemorated the 2020 European Union football championships and served as the first-ever performance of his new single, Bad Habits.
Shot at Sheeran’s hometown football club in Ipswich, England, 5.5 million viewers tuned in to watch the live streamed concert, an innovative production that combined iPhone footage and traditional camera coverage to become the single biggest live music event in TikTok history.