Client
Anheuser-Busch
Office
Los Angeles
Maluma Presents: Papi Juancho LIVE | Michelob ULTRA Pure Golden Hour Sessions
In a unique undertaking, Done+Dusted embraced the challenge of producing "MALUMA Presents Papi Juancho LIVE for Michelob ULTRA Pure Golden Hour Sessions" amidst the constraints of the COVID-19 era. With a dedicated, minimal crew, we captured the essence of Maluma's vibrant performance on the picturesque Miami Beach, streaming the concert live on YouTube to a global audience. The event, celebrated for its lively spirit and visual appeal, resonated strongly online.
This careful yet creative execution, mindful of safety and quality, was recognized with a nomination for Best Virtual Live Performance at the 2020 MTV EMAs. Premiering globally on November 8, 2020, the project stands as a reflection of our commitment to adapt and deliver engaging entertainment experiences, even in the most challenging of times.