Victoria's Secret Fashion Show 2024

After a six-year hiatus, Victoria’s Secret set out to revive its iconic fashion show, reimagined for the digital age. Tasked with bringing back the glamor and spectacle fans know and love, Done + Dusted reshaped the show with a bold, modern twist. The result was a star-studded, all-female lineup featuring global superstars like LISA, Tyla, and Cher, alongside runway legends including Tyra Banks, Gigi Hadid, Kate Moss, Candice Swanepoel, Carla Bruni, and more.

This reinvention of the Victoria’s Secret Fashion Show was a celebration of women, with every aspect of the production influenced by women for women. From the executive leadership at Victoria’s Secret to the Executive Producers, Co-Director, Creatives, Camera operators, and Editors, women were at the helm, crafting the vision and execution of the show.

Rather than relying on traditional network or streaming broadcasts, Done + Dusted orchestrated a “digital takeover” across social platforms to reach VS’s global audience where they are. The show was livestreamed across YouTube, TikTok, Instagram, and Amazon on more than 85 unique social handles, including Victoria’s Secret’s owned channels and the personal accounts of the models and artists in the show. This innovative distribution strategy resulted in a combined reach of over 305 million people.

The show’s impact was undeniable. Within 24 hours of its airing, Victoria’s Secret saw a 7% increase in stock price and reached a 52-week high just a few weeks later—solidifying the cultural significance of this historic return.