The UAE President’s Cup Football Draw Ceremony, Season 2024-2025

The UAE President’s Cup Football Draw Ceremony showcases artful simplicity.

Celebrating 50 years since the first ever UAE President’s Cup, the core of the event was designed to honour both the legacy and the progress of this prestigious championship. The draw event elements merged to form a cohesive narrative structure, seamlessly integrating the championship’s rich history with its dynamic future.

A standout guest experience element of the event was the integration of sophisticated AI workflows to bring old archival photos to life. D+D animated still images using written prompts and precise motion control settings. This technology relies on analysing details of the image, such as facial expressions and body posture, to generate realistic movements. These animated archive photos provided a unique experience, blending the history of the championship with cutting edge AI technologies.