Fury vs Usyk Heavyweight Title Fight

Done+Dusted’s UK team joined forces with PSBL to deliver an unforgettable night at Kingdom Arena in Riyadh—the Fury vs Usyk Heavyweight Title Fight. The event culminated in Oleksandr Usyk’s victory by split decision, crowning him the undisputed heavyweight champion of the world. With a 27,000-seat stadium filled to capacity and a global audience watching on DAZN and YouTube, the night was a testament to the power of live sports entertainment.

Done+Dusted led the production, creative development, and broadcast of the event, focusing on transforming the fight into a spectacular experience both in person and for viewers worldwide. The “Ring of Fire” concept set the stage for an explosive atmosphere, generating 5.49 billion impressions and 564 million views across digital platforms, reaching audiences in 137 countries.

Adding to the spectacle, rapper J.I.D delivered a show-stopping performance from a floating cube above the ring, seamlessly blending music and sports to create a visually stunning moment. The production was a technical masterpiece, incorporating pyrotechnics, automated screens, dynamic lighting effects, and laser displays to enhance the viewing experience.

The result was a night that set new standards for live event production, turning a heavyweight title fight into a global cultural phenomenon. By capturing every electrifying moment, Done+Dusted helped solidify the Fury vs Usyk showdown as one of the top ten most-watched pay-per-views of all time, proving that innovation and scale can redefine what’s possible in live sports broadcasting.