Eid Al Etihad 53 (UAE National Day)

The celebration of the 53rd UAE National Day delivered a breathtaking experience staged amidst the stunning natural surroundings. A moment of pride and unity, the show brought together the spirit of the UAE's rich history and its people to honor a legacy that has shaped the nation.

Broadcast to capture the grandeur and significance of this national celebration, the production focused on translating the majesty of the UAE's story into a seamless visual narrative. With years of D+D's experience producing this show, expectations for perfection were high, and the team embraced the challenge of executing a flawless performance in a demanding desert environment.

The location itself was a highlight—a breathtaking desert landscape, both rugged and serene, located just outside Al Ain. A key request from the client was to showcase the beauty and vastness of the location, including its ancient sands and the iconic Mountain Jebel Hafeet. The arrival sequence was meticulously crafted to ensure the natural grandeur was not lost in the darkness. 

In addition to the live performance, the production incorporated storytelling elements beyond the stage. Tribal camel herders were filmed trekking across the mountain, creating a rich tapestry of visuals that seamlessly connected the show to the location's history. Guests experienced an unpaved journey across the sands, connecting them to the heritage and history of the region.

The live audience included 500 esteemed VVIPs, whose presence underscored the cultural and national significance of the event. Producing a show of this magnitude in a remote desert location is no small feat. The production left no room for excuses—equipped with over 25 Sony Venice cameras and led by the visionary Hamish Hamilton, every moment was captured with precision and artistry. The broadcast brought together cutting-edge technology and unparalleled expertise to create a visual spectacle worthy of the occasion.

More than just a show, UAE National Day 2024 was a powerful moment of celebration—a time for reflection, pride, and unity. It brought the people of the UAE together to honor their nation's history and inspired a shared vision for its future.