Qiddiya Gaming Presents: Throne + Liberty

On December 5, 2024, Boulevard World in Riyadh hosted the dazzling debut of Throne + Liberty in the Middle East, an event that marked a significant milestone in Qiddiya Gaming's commitment to bringing world-class gaming experiences to Saudi Arabia. Partnering with NCSoft, the launch featured a groundbreaking "Trailer in the sky" drone show at The Sphere, captivating fans with a visual spectacle that seamlessly merged innovation and gaming culture. Produced and creatively driven by DDX's UK team, the event showcased a meticulously choreographed aerial display that brought the game's universe to life in an unforgettable way.

The Sphere served as the primary viewing spot, but the show’s breathtaking visuals were visible throughout the entire park, allowing all attendees to witness the spectacle. The Sphere’s LED display added to the grandeur, illuminating the night with synchronized gaming visuals that enhanced the narrative of the drone show. A game-inspired soundscape, featuring the official Throne and Liberty score enhanced with immersive sound effects, further elevated the experience. Key moments, such as the dramatic appearance of the game’s iconic eagle, were accentuated with powerful audio cues—like the piercing screech of a bird layered over the score—creating a fully immersive auditory journey.

To deepen engagement with the gaming community, local influencers, including @xit_thamer, were invited to live stream from a dedicated VIP area, sharing the event with audiences worldwide. The VIP zone also featured roaming brand ambassadors dressed as medieval knights—an homage to the game’s armor-clad warriors—who not only amplified the thematic experience but also provided a striking photo opportunity for guests. Additionally, a step-and-repeat moment was set up, allowing attendees to capture and share their experience in a setting reflective of the game’s rich lore.

This fusion of cutting-edge technology, gaming culture, and localized engagement not only celebrated the debut of Throne + Liberty but also set a new benchmark for gaming events in the region.