Johnnie Walker: Symphony in Blue

Done+Dusted was thrilled to produce Symphony in Blue, an evening of immersive theatrical entertainment, for heritage whiskey brand Johnnie Walker. Inspired by the artisans’ Blue Label blend, we worked with celebrities like Jude Law and architectural foodsmiths Bompas and Parr to fill an ancient London guild hall with fantastical exhibitions for 2,000 guests, including a cave of 10,000 year old glacial ice ready to be chipped into their whiskey, ensuring the purest tasting experience, and an atmospheric tasting chamber that used whiskey vapor to recreate authentic Scottish climes.

Featuring gourmet dining, bespoke costumes and decor, and live performances throughout the evening, it was an unforgettable event that called for our skills in multi-sensory, multi-environment storytelling. Following the inaugural Symphony in Blue, we took the star-studded event around the world, with re-imagined editions in Monaco, South Africa, and more.