Fame Factory

Done+Dusted catered to the Middle East’s growing appetite for entertainment with Fame Factory, a first-of-its-kind immersive theatrical experience that debuted during Jeddah’s festival season in 2022. 1,000 guests a day bought tickets to experience a 40-minute whirlwind adventure, where they lived the A-lister lifestyle. 

Throughout the experience, a cast of actors guided them through their newfound superstar status, taking them from the wardrobe trailer to making their own blockbuster trailer and giving their triumphant speech on the awards stage. Along the way, our proprietary digital asset capture technology turned their unforgettable day into Instagrammable photos and videos. The permanent experience in Riyadh saw 130,000 guests buy tickets.

Fame Factory will open in London in 2024, and Las Vegas in 2025.