Client
YouTube
Office
Los Angeles
Dear Earth
Done+Dusted produced Dear Earth for YouTube Originals, a 100 minute live stream that served as a call to climate action. We recruited climate activists and high-profile leaders like President Barack Obama to educate audiences, joined by hugely influential artists like BLACKPINK and Billie Eilish to entertain. We also involved a wide range of YouTube’s native talent, with segments from the world’s biggest YouTubers like AsapSCIENCE and Dream.
Millions tuned in to see the latest in eco-innovations and learn how they can be a part of the sustainable revolution. We used extended reality and globetrotting segments to tell this universal story, with appearances from Archbishop Desmond Tutu, Google CEO Sundar Pichai, Brazilian superstar Anitta, K-pop idols BLACKPINK, Jaden Smith, Lil Dicky, SpongeBob SquarePants, and many more.