Victoria’s Secret Fashion Show Returns with a Massive Success, Reaching Over 305 Million and Boosting Stock Prices by 7%

Victoria’s Secret’s highly anticipated comeback shattered expectations, reaching a combined audience of over 305 million across YouTube, TikTok, Instagram, and Amazon. After a six-year hiatus, the reimagined fashion show delivered a bold, modern twist with an all-female lineup featuring global superstars like LISA, Tyla, and Cher, alongside runway legends including Tyra Banks, Gigi Hadid, Kate Moss, and Candice Swanepoel.

Produced by Done+Dusted, the show’s innovative “digital takeover” strategy was a game-changer, bypassing traditional TV in favor of a social-first approach. The impact was immediate—within just 24 hours, Victoria’s Secret saw a 7% surge in stock price, reaching a 52-week high soon after. This historic return not only revived an iconic brand but also set a new standard for fashion shows in the digital age.